AI Isn’t the Future of Travel; It’s Already Reshaping It.

‍By: Leigh-Ann Burroughs, Global Travel Advisory Lead

New Phocuswright research shows 56% of U.S. travelers have used AI in the past year for trip planning or during travel, up sharply from 33% just months ago.

What’s interesting isn’t just adoption, it’s behavior:

• AI is becoming a starting point for trip planning

• Travelers still verify before booking (trust still matters)

• Usage is growing across all age groups

• AI is now part of the entire journey, not just inspiration

This isn’t about AI replacing search or brands. It’s about a hybrid journey where AI guides decisions, but validation still happens elsewhere.

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The takeaway:

Travel brands don’t just need to “use AI.” They need to show up where AI is influencing decisions. Because the shift isn’t coming, it’s already here.  Read the full article from Phocuswire HERE.

At Lyndon Group, we help companies explore and operationalize AI across the corporate travel ecosystem, turning emerging trends into practical, scalable solutions.

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