Premium Service is back, and it’s getting a Glow-up.

By: Leigh-Ann Burroughs, Principal Advisor

Airlines are doubling down on first and business class, and it’s not just nostalgia. As travelers return with higher expectations, carriers are betting on comfort, privacy, and standout service to win loyalty (and margins).

Think: sleeker cabins, better food, more space, and an experience worth paying for. Premium seats are no longer a perk, they’re a strategy.

Why it matters:

• Premium cabins = profit + brand differentiation

• Travelers want experience, not just a seat

• Airlines are competing on quality, not quantity

As this shift accelerates, corporate travel programs are feeling it too. The Lyndon Group helps travel managers revisit cabin policies to strike the right balance, supporting traveler experience while maintaining policy compliance, cost discipline, and consistency across bookings. 

Read the full article from Travel Daily Media.